Website design is crucial to not only MLM / network marketing business, but any online business. It determines if a visitor stays in your website to read the content or just close the page to view other sites. Here are the 5 step to Website design for your MLM business;
Step 1: Choosing a Domain Name
You should choose a domain that is relevant to your business. You should use domain that consist of high search keywords. Google will rank them better when people search for the keywords.
Step 2: Use colors appropriately.
You should use colors that are soothing to the eye and not one that stands out inappropriately. You can use bright colors to catch attention to keywords. Use colors like bright red, yellow, blue to catch readers attention. You cant control where your reader looks at in your website, but colors are very good to draw attention to areas you want your readers to focus.
Do not use too many bold and colors as it will distract the readers attention. You want to focus your readers' attention on important information that will lead to a sale.
Step 4: Structure of Content
It is also very important to ensure easy reading through your website. Consider the flow of information. Structure your content in a smooth flow and ensure smooth transition between parts.
Step 5: Opt-In Form
It is important to get contact information from your visitors. Because not all visitors will buy the first time they visit your website. And you also need to follow up with everybody who came into your website. These are targeted leads. You can install an opt-in form to capture the information.
After having done many websites, I realize a potential trap that all business owners face when they build their own website. That is the adding of fancy gadgets into the website. But remember, you should focus on building your traffic and improve on your contents before adding fancy gadgets trying to impress your visitors.
Test your website for the conversion rates, if it doesn't convert traffic into sales you probably need to change some elements in your website. So it is also good to do A/B testing for your website.
Your website only works if it can convert leads into sales. Being functional is more important than being just a fancy site.
Step 1: Choosing a Domain Name
You should choose a domain that is relevant to your business. You should use domain that consist of high search keywords. Google will rank them better when people search for the keywords.
Step 2: Use colors appropriately.
You should use colors that are soothing to the eye and not one that stands out inappropriately. You can use bright colors to catch attention to keywords. Use colors like bright red, yellow, blue to catch readers attention. You cant control where your reader looks at in your website, but colors are very good to draw attention to areas you want your readers to focus.
Do not use too many bold and colors as it will distract the readers attention. You want to focus your readers' attention on important information that will lead to a sale.
Step 4: Structure of Content
It is also very important to ensure easy reading through your website. Consider the flow of information. Structure your content in a smooth flow and ensure smooth transition between parts.
Step 5: Opt-In Form
It is important to get contact information from your visitors. Because not all visitors will buy the first time they visit your website. And you also need to follow up with everybody who came into your website. These are targeted leads. You can install an opt-in form to capture the information.
After having done many websites, I realize a potential trap that all business owners face when they build their own website. That is the adding of fancy gadgets into the website. But remember, you should focus on building your traffic and improve on your contents before adding fancy gadgets trying to impress your visitors.
Test your website for the conversion rates, if it doesn't convert traffic into sales you probably need to change some elements in your website. So it is also good to do A/B testing for your website.
Your website only works if it can convert leads into sales. Being functional is more important than being just a fancy site.
About the Author:
MLM Absolute is a learning hub for all MLMers, Network & Internet Marketers aspiring to make it big online.If you like this article, you can look at our other articles, click here. You won't regret it!
0 comments
Post a Comment